What is Digital Signage or a Digital Media Display Network / Private Broadcast Network?
Digital Media Display Networks are frequently Private Broadcast Networks with remotely controlled distribution and management of digital media content across networks of displays, either locally, nationally, or internationally. They are used for delivering visual messages in communication at point-of-purchase, or at any other public or private venue. They combine the technology of internet connections, web based server applications, and digital flat-panel vibrant color screens.Why a private Digital Media Display Network?
Privately broadcasted Digital Media Display Networks deliver what marketing departments, communication departments, and advertisers are looking for today: fine-grained targeting, consumer attention, accountability and Return on Investment. These networks combine the power of mass advertising with the precision of niche marketing. It provides direct communication (privately controlled network) with consumers at the point of decision, where the viewer is either waiting for service or looking for the right product.Which industry does a Digital Media Display Network belong to?
Digital Media Display Networks / Private Broadcast Networks are the result of a convergence between the information technology, electronic display devices and media. Having emerged in the 90s, this market segment has been growing at an accelerating rate. According to experts, it will continue to expand rapidly in the foreseeable future as it makes mass communications more effective than ever before. The driving force behind the rapid growth is an acute market demand for a means of communication that delivers more accurate targeting and higher efficiency than traditional media.